AdaptAttire is a startup fashion concept developed to address the discomfort professionals face when transitioning between different work environments and climates. The brand offers temperature-regulating business wear using ClimaTech fabric technology. Our team led a full-cycle product development process—from identifying market gaps and defining buyer personas to pricing strategy, go-to-market planning, and digital UX mockups.
Through competitor analysis and a custom consumer survey, we identified high demand for stylish, climate-responsive clothing among young professionals. The final go-to-market strategy focused on DTC e-commerce, social-driven brand storytelling, experiential retail (e.g., pop-ups), and bundled discounting.