Experience
02/2021 - 09/2024
Marketing and Operation Manager
K-Station Murder Mystery (Entrepreneurship)
Shanghai, China
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Conducted market research and created unique marketing strategies: creating a Murder Mystery influencer and offering murder mystery games with sensational experiences through reenacting scenes in theatre-style, both unseen at the time.
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Recruited and leveraged KOL’s influence to build brand loyalty and expand client base via customized “Store discovery” video series.
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Competed with 600+stores in the area and stayed at top 10 in terms of popularity for one and half year since launching.
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Redirect marketing strategy to target business instead of individual customers as the result of popularity decline by providing customized playbooks expressing company values while remaining entertaining, leading to store revenue increase by 20% in 3 months.
07/2023 - 08/2023
ADVS Intern
PWC China
Shanghai, China
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Facilitated the implementation of marketing strategy for a new EV OEM company which focuses on a more cohesive in-store customer experience and achieved 30% increase in customer satisfactory.
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Modeled existing after sale repair allocation systems from competitor companies to design and implement a system tailored to TCL electronics Europe and achieved significant increase in customer satisfactory.
06/2021 - 08/2021
Marketing Intern
C&D Management Consulting
Shanghai, China
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Created informative and promotional blog posts for C&D Consulting’s digital platform and attracted 5 clients to test-out service.
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Created and managed email marketing campaigns to maintain client communication and obtained 2 contracts from existing clients.
07/2018- 08/2018
Marketing and Operation Intern
Mercer Consulting China
Shanghai, China
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Composed digital marketing materials, sourced images and artwork, and collated content for internal newspaper via email.
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Interacted cross-functionally with HR, marketing, learning, and other teams and facilitated in organizing 2 client seminars.
Education
09/2024 - 05/2025
Master of Marketing
Vanderbilt University
Owen Graduate School of Management
Nashville, TN
Relevent Coursework:
New Product Development, Brand Management, Quantitative methods, Consumer Insights, Advanced Marketing Management, Consumer Behavior, Retailing, Advertising, Selling Strategy, Statistics, Marketing Analytics
09/2020 - 05/2024
Bachelor of Arts
Major: Political Science and Communication
Minor: Philosophy
Boston College
Boston, MA
Relevent Coursework:
Media Ethics in the Digital Age, Media Affects and Emotions, Comedy Studies, Theories of Culture and Identity, Surveillance Studies, Digital Media Fundamentals, Comm Method, Sports Media and Culture
Professional skillset
Microsoft Suite
Tableau
Qualtrics
SPSS
Google Analytics
SAS
Language
Mandarin (Native)
English (Advanced)