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Experience

02/2021 - 09/2024

Marketing and Operation Manager

K-Station Murder Mystery (Entrepreneurship)

Shanghai, China

  • Conducted market research and created unique marketing strategies: creating a Murder Mystery influencer and offering murder mystery games with sensational experiences through reenacting scenes in theatre-style, both unseen at the time.

  • Recruited and leveraged KOL’s influence to build brand loyalty and expand client base via customized “Store discovery” video series.

  • Competed with 600+stores in the area and stayed at top 10 in terms of popularity for one and half year since launching.

  • Redirect marketing strategy to target business instead of individual customers as the result of popularity decline by providing customized playbooks expressing company values while remaining entertaining, leading to store revenue increase by 20% in 3 months.

07/2023 - 08/2023

ADVS Intern

PWC China 

Shanghai, China

  • Facilitated the implementation of marketing strategy for a new EV OEM company which focuses on a more cohesive in-store customer experience and achieved 30% increase in customer satisfactory.

  • Modeled existing after sale repair allocation systems from competitor companies to design and implement a system tailored to TCL electronics Europe and achieved significant increase in customer satisfactory.

06/2021 - 08/2021

Marketing Intern

C&D Management Consulting 

Shanghai, China

  • Created informative and promotional blog posts for C&D Consulting’s digital platform and attracted 5 clients to test-out service.

  • Created and managed email marketing campaigns to maintain client communication and obtained 2 contracts from existing clients.

07/2018- 08/2018

Marketing and Operation Intern

Mercer Consulting China

Shanghai, China

  • Composed digital marketing materials, sourced images and artwork, and collated content for internal newspaper via email.

  • Interacted cross-functionally with HR, marketing, learning, and other teams and facilitated in organizing 2 client seminars.

Education

09/2024 - 05/2025

Master of Marketing

Vanderbilt University

Owen Graduate School of Management

Nashville, TN

Relevent Coursework:

New Product Development, Brand Management, Quantitative methods, Consumer Insights, Advanced Marketing Management, Consumer Behavior, Retailing, Advertising, Selling Strategy, Statistics, Marketing Analytics

09/2020 - 05/2024

Bachelor of Arts

Major: Political Science and Communication

Minor: Philosophy

Boston College

Boston, MA

Relevent Coursework:

Media Ethics in the Digital Age, Media Affects and Emotions, Comedy Studies, Theories of Culture and Identity, Surveillance Studies, Digital Media Fundamentals, Comm Method, Sports Media and Culture

Professional skillset

Microsoft Suite

Tableau

Qualtrics

SPSS

Google Analytics

SAS

Language

Mandarin (Native)

English (Advanced)

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