Sarabhas Creamery series where our group conucted a full research process for our client from qualitative studies to quantitative research. Part three of this series is quantative research. This project aimed to uncover the root causes behind Sarabha’s Creamery’s low brand visibility and student foot traffic, despite its strong product and proximity to Vanderbilt’s campus. Through a survey of 91 respondents, we analyzed brand awareness, advertising effectiveness, customer preferences, and the impact of location on store visits. Key findings showed that while most respondents who were aware of Sarabha’s had a positive experience, lack of signage, low familiarity with Indian ice cream, and underutilized digital promotion channels limited broader reach.